Twazo India is a leading manufacturer of premium architectural hardware, offering high-quality door handles, locks, hinges, drawer systems, glass fittings, and hardware solutions for residential and commercial spaces.
Context
For this project, I was responsible for creating premium commercial videos and social media reels that showcased the craftsmanship, durability, and premium finish of Twazo’s products. The editing style was designed to reflect the brand’s sophisticated identity while highlighting every product detail through cinematic visuals and engaging storytelling.
Website : https://twazo.in
Instagram : @twazo_architectural_hardware
Details
Category: Commercial Video Editing
Client: Twazo India
Industry: Architectural Hardware Manufacturing
Deliverables: Product Commercials, Brand Films, Instagram Reels, YouTube Shorts, Social Media Advertisements
Video Formats: 9:16 Vertical, 16:9 Landscape
Software Used: Adobe Premiere Pro, After Effects, Photoshop, Audition, DaVinci Resolve
My Contribution
- Commercial Video Editing
- Product Showcase Videos
- Instagram Reels & YouTube Shorts Editing
- Cinematic Color Grading
- Motion Graphics & Typography
- Product Highlight Animations
- Sound Design & Audio Enhancement
- Visual Effects & Seamless Transitions
- Platform-specific Video Optimization
- Thumbnail & Cover Frame Design
Editing Highlight
- Premium luxury visual aesthetic
- Cinematic product presentations
- Macro product detail highlights
- Smooth transitions and camera motion enhancement
- Professional motion graphics
- Clean typography animations
- Beat-synced editing with impactful sound design
- High-end color grading for metallic finishes
- Fast-paced storytelling for social media engagement
- Vertical (9:16) and Landscape (16:9) deliverables
Solution
The editing focused on showcasing the precision engineering and premium craftsmanship behind every Twazo product. Through close-up product shots, smooth transitions, dynamic motion graphics, and refined color grading, each video was crafted to communicate quality, elegance, and reliability.
Every reel was optimized to capture attention within the first few seconds while maintaining a clean, premium look that aligns with the expectations of architects, builders, interior designers, and modern homeowners.
Results
The objective was to create visually compelling product videos that elevate Twazo’s premium brand image, increase social media engagement, and effectively showcase the quality, functionality, and design excellence of its architectural hardware collection.